We usually don’t get involved in a sales pursuit and mostly work under the hood isn’t it ? Ever wondered how hard or easy would it be to pursuit a sales meeting with the potential client. If yes then this post might be able to quench the thirst to some extent. I was reading an article about the challenges which most of the sales pursuit team faced during their presentation and in every meeting the conversion narrows down to just two questions.
- why change ?
Well this seems to be absurd in the first glance but think of it from a client’s perspective. They already have an existing system which is able to suffice the client’s need to some extent. why to go with a new one and why not just add on to the existing infrastructure or involve 3rd party vendors to do the same. If you can answer all these questions the first hurdle is clear.
2. Why you ?
Now that you have successfully move the prospect and now client is willing to change the existing technology, convincing the client to go with your company is a hard nut to crack. If you can show the differentiation in a compelling way and tell the clients your success stories that has citations which sets you stands apart might turn the results in your favor.
